Regular and cannabis businesses are quite different and subjective in several ways. While you can adhere to online services and paid advertisements for standard businesses, it is not the same for organizations with a cannabis niche. Such companies face distinctive challenges and obstructions regarding compliance, regulations, and banking concerns. Furthermore, since Google and other social media platforms do not allow paid ad campaigns for cannabis products, companies have to stick to content and SEO strategies.
Once your hemp, cannabis, or buy weed online Canada business has gone past the initial stages of legal challenges at a new legal space, the foremost thing you need to think about is SEO to optimize the website. Given below is a rundown of three amazing SEO tips for your cannabis businesses.
1. Use the right and specific keywords.
Keywords are a pivotal factor that determines the efficiency of SEO. But how do you implement it? First and foremost, the targeted keywords should be attainable and relevant to your business and operations. Let’s take, for instance, you may have a challenging time ranking ‘marijuana dispensary’ but much more convenient and easier pursuing ‘pot shop Canada.’ If you only want to focus on local SEO, try going for demographic-based keywords to reach your target audience.
Start by checking out the websites of your competitors and spend a budgeted amount on paid advertisements. Such a method will allow you to understand the reachability and efficiency of specific keywords. Check out the keyword ranking tool to look for high traffic and new keywords to add to your website.
2. Pursue backlinks.
Google algorithms tend to take note of how many backlinks a specific website has created. Since backlinks give the website an edge and authenticity, Google and other search engines understand its authoritativeness. Remember, getting links from scam, untrustworthy, and poorly-ranked websites can affect the overall website ranking. So, approach highly-ranked websites and blogs to provide a link back to your website. Highly-ranked ones look for guest posts that have a set of guidelines that you have to adhere to.
3. Start a blog.
Creating a blog for your cannabis business makes things easier for the business in several ways. Not only does it educate readers about your product without making health claims, but it can also be useful when it comes to search engine optimization. Think about a set of queries that cannabis users might have or come up with. Post that, write a blog that answers such questions around legal cannabis sales. Aim to write a couple of blogs every week and stick to the schedule.
For a cannabis company, one of the influential factors that can drive traffic and sales is SEO. Since there are several ways to get acknowledged amid the market, search engine optimization coupled with content marketing helps your business grow locally and allows you to target a specific audience.