October 13

How to use Coupons Marketing for E-commerce stores

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You are lucky you have reached here. This article will show you the complete guide, WHY, WHEN and HOW to use the coupons as a marketing tool for your E-COMMERCE STORE in 2021.

WHY DO YOU NEED COUPONS?

No matter which business you belong to, coupons can instantly boost your sales and set a better brand image for you in the market. It is a sophisticated marketing tool that also builds customer loyalty to you. Now in 2021, coupons can be used for not only this, though it sources the tracking data for CRM and continuously improves your marketing efforts. If you still have not used one, you are missing out on something big in your business.

HOW COUPONS BENEFIT OUR E-COMMERCE STORE IN 2021

Coupons are beneficial in many strategic ways, which could be a cause of success for any type of business.

  • It brings about your sales goal faster
  • Getting more return customers
  • Helps in bringing more traffic to your base
  • Clearing out old stuff
  • Strikes the market in tough competitions
  • Get positive feedback

Would you like to know, what are the incredible ways you can use coupons as a marketing tool for your e-commerce store success in 2021? Scroll down and find out yourself.

  • OFFER COUPONS FOR FIRST TIME BUYERS

This strategy has always worked so well. It drives new customers to your store. And once they are in, you can get the best of their attention through your valuable services and get their satisfactory response. With this, you can create many sales from the new buyers, otherwise wouldn’t. Once you are engaged with the customers, you can get their emails through a pop-up box which is thanksgiving and ask for their email to send them details about the sales period, time-limited discount codes and also about your new arrivals.

  • USE COUPONS DURING HOLIDAY SEASONS

Holiday seasons always create more sales than general. So, why not take advantage of it and generate these sales to your store by gaining customer’s attention. On holidays, people are looking for nothing but more sales. Create coupons that attract the customer’s eye. There are always some dates that generate sales more than other dates like- Christmas and Black Friday. You can either put a tempting banner on your front home page or share it within your subscriber’s inbox.

  • OFFER MINIMUM PRICE TO INCREASE YOUR AVERAGE SALES

As an entrepreneur, we are likely to have as many sales as we can. And coupons are the best way of doing it. Activate your coupon for a purchase over a specific audit amount. For Example, your coupons say, “you will get 15% off if you spend more than $25. Now your customer is bound to spend his $25 to avail of his coupon. Generally, customers don’t like wasting their coupon. 15% discount coupons hold more worth than their $25 to them. This can help increase sales aggressively since it drives urge purchases.

  • BUY ONE GET ONE FREE COUPON

Buy one get one free coupon moves out less popular items from your store. However, you will often notice a few of your products have not made many sales throughout the season. It’s time for running those products out. Buy one get one free coupon are basically for such products which have been holding space in the store for so long. Anyways, these bundle up products will not be generating sales as much as if you had sold each of them individually. But sometimes, they drive more sales than usual. Means people would not only buy things which are on discount, they often get attracted to non-discount products as well. You can outsource your coupons with third-party coupons providers.

  • USE LIMITED TIME OFFERS

For such coupons, customers will have limited time access to avail of the coupon. Losing a coupon at most times builds unrest in the customers. They never want to miss out on the discount opportunity. For example, you can set your limit time for a few hours or a few days. 50% of the customers say they find this coupon very much appealing. These offers are supposed to pop up on a new launch or during a special season of the year. To make your store stand out from the competitors. Research about what they are offering. Always stay one step ahead of your competitor. If they are offering a 10% discount, you should offer more than that, like 12%. Preferentially, you can offer the same discount percentage as your competitor, in addition to free shipping.

READ MORE:  Four Digital Marketing Strategies That Will Keep Your Company Growing

Audrey James                         

My name is Audrey James an MBA student at the University of Houston. Currently, I am writing for a money-saving blog savingsays.com  I spend my time reading books and in the gyms, I love pets I have my two pets their name is Jerod and cater both are pretty much happy like me.


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commerce, coupons, marketing, store


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