Marketing is a dynamic game and often runs on trends. Although it entails promoting goods, services, and brands that may have existed for decades, marketing techniques require a modern wheel to meet business goals. Ideally, Coca-Cola no longer markets its brand the same way it used to 134 years ago.
Precisely, it recurrently alters its marketing techniques to suit the modern market and customer expectations. Likewise, there are a few things that you might have to consider to make your marketing strategy effective. Here they are;
1. Personalization
Nowadays, everything is all about personalization. A customer will ideally love a tailored email than a generalized message informing him about a promotion. Moreover, customers are bending towards brands that make them feel valued, respected, and treasured.
As per the Accenture survey, 91% of customers are more willing to shop or keep in touch with a brand that personalizes their experiences. On the other hand, 71% of customers feel disappointed when a shopping experience isn’t personalized. Overall, customers expect brands or businesses to personalize their experiences regardless of the size and industry.
2. SEO (Search Engine Optimization)
Every landscape is quite competitive, and it has become challenging for smaller brands or start-ups to shine. Best SEO Saskatoon is one of the best digital marketing wheels today to have your business or brand in front of the right eyes. SEO generally works with a business website that is ranked on search engines like Google, Bing and optimized for more website traffic.
The technique works for every type of business and industry as long as you get an experienced service provider. Ensure to analyze every potential SEO Toronto agency before striking a deal. Check the agency’s client portfolio, reviews, and previous projects. 2020 saw more businesses invest in SEO as traditional marketing was interrupted and limited.
3. Chatbots
A chatbot is a computer program and allows businesses to have a live chat with customers. There is a range of chatbots on the market. Some of which are used in the medical industry, eCommerce, and others in homes. For eCommerce, a chatbot supports an interaction, provides answers to customer questions and facilitates a personalized experience. The technology can even offer recommendations to the customer depending on the history or choices available.
4. Influencer Marketing
Unlike in the past, where influencer marketing was a no-go zone for small businesses, nowadays, any business can utilize this technique. There are pretty many social influencers to leverage and extend your brand or business to larger audiences. The previous lockdowns are a perfect example as celebrities, brands, and enterprises captured the screens to promote their business ideas or recommend other brands.
5. Social Media
Leverage the power of social media and enlarge your brand’s influence. From Instagram, Twitter, Facebook to Whatsapp, these are some of the modern platforms to promote your services or brand at no cost.
The shift in the business game may seem challenging, but there are ample opportunities to help your brand survive. We believe our detailed marketing trends will help you get the most out of your marketing strategy.