Marketers want to be on top of their marketing efforts by making users’ experiences online as seamless as possible. However, if you’re not making sure that AI is part of the solution, then your company may be out of luck, when it comes to marketing to consumers.
Yes, AI can be beneficial for marketers, because it provides the ability to develop a better understanding of who your customers are, what they’re looking for, and how to personalize their experiences. With AI, marketers can use computers (and even mobile devices) to do the following:
- Solve consumer problems
- Draw necessary conclusions
- Take the necessary action(s) based on the options and reasonings analyzed – no hardcore coding needed!
With hardworking algorithms and other useful programming tools at your disposal, you can let your computer or mobile device handle all the analyzing, because AI knows how to respond, engage, and process tasks, such as:
- Sending personalized emails
- Responding to customer service inquiries and concerns
- Providing personalized customer experiences
- Improving business processes, and so on.
Here are 5 ways that AI can boost personalization in your marketing:
“When users go online to shop for things, they leave valuable data in their wake,” says Brooklyn Chase, an AI blogger at Writinity and Last minute writing. “This data may include their shopping preferences, their preferred channels, and even their spending habits. Think of this data as a trail of breadcrumbs, when evaluating the types of shoppers that you’ll need to track to create more personalized shopping experiences. AI can do just that – create personalized shopping experiences for each individual shopper. AI can also predict what products or services that consumers will want to shop for on their next online shopping trip.”
Want to make customer service less stressful and time-consuming for users? No problem!
With AI, features like chatbots can help you get to customers right away. By offering users a convenient way to submit their questions and concerns, you’re creating a more seamless and personalized experience for them. In return, the communication that goes on between user and chatbot can translate into useful data that your company can use to improve customer service for the better.
If you don’t want users to scoff at another “boring” or “pesky” ad, then why not have AI handle advertisements?
In fact, AI can help you deliver relevancy to ads by making them personalized. Here’s how it works on both sides of ad placement:
- For consumers, AI helps create personalized display ads based on a user’s browsing history, favored content, etc.
- For businesses, AI focuses on invoicing and payment for ad transactions, while marketers can focus more on other major things in their companies.
Advanced Customer Service
Customer service can be hectic and stressful for customers, especially when they have to stay on hold to be tended to by the next representative available. So, why not know in advance when and why customers are seeking help? With AI, you can!
“Already beta-tested, AI will soon take customer service to a newer level,” says Tiara Mills, a journalist at Gum Essays and Research papers UK. “By creating AI that’s able to predict the certainty of why, for what product, and on which channel individual customers will be on, customer reps will be more prepared and ready to assist the ongoing waves of customers that might have questions and concerns.”
Automated Marketing And Sending
Finally, marketers can make relevant content based on to an individual user’s current situation by making the content personalized. Now, there’s no need to worry about extending your marketing efforts when you have automation to do that kind of work for you. Yes, AI can be automated to where it can analyze a user’s purchase history and email habits, so that it gets a good idea on how to choose an appropriate time to send out the right number of emails, thus helping companies boost their open rates and conversions.
AI can improve marketing strategies, once you implement it into yours. By allowing AI to improve any – or all 5 – of the areas discussed in this article, you’ll see your marketing efforts be put into good use, thus giving your customers better service, and your company peace of mind when staying on top of customer satisfaction. the customer and the brand.
Ashley Halsey is a writer and editor at Coursework writing services. As a professional writer, she has been involved in many writing projects nationwide. In her spare time, she enjoys reading and traveling with her two children.