Digital marketing – An intro
Taking advantage of the online medium to advertise your brand thereby improving your conversions is the simple way to put digital marketing. In this day and age where the internet is everywhere, one shouldn’t look past this type of marketing.
Digital marketing is endorsed by the masses because of the impressive ROI it boasts. So a marketing strategy like this is obviously the choice of nonprofit organizations. To help them thrive, google suite for nonprofits steps in like a knight in shining armour. With the amount of tools available in their arsenal, one can’t help but take advantage of them and change their digital marketing game.
Deck out your word press
Are you a digital marketer? If yes, you should be on the WordPress platform. You get tons of plugins that will help increase your brand visibility.
We will share with you eight of what we consider the best digital marketing plugins below.
1. Yoast SEO
Yoast is a powerful plugin that will boost your SEO rankings. The user interface is friendly, making it easy to use. A step-by-step guide makes searching for keywords easy. The plugin also helps with heading and topic selection.
The free version comes with tons of features. Easily customize your meta descriptions and titles. You can also integrate it with the sitemap generator and XML.
Avoid content duplication with the automatic canonical URL assigning. If you want more advanced features, you have the option of the pro version.
Yoast SEO will cost you about $89 per website per year. You get add-ons such as Woocommerce, Yoast local, and video SEO.
The success of any digital marketing strategy depends on how well you connect with your customers. One of the best ways to collect information is through the use of contact forms.
That is the main function of WPForms. It doesn’t stop there, though. You also get access to other forms like surveys, payments, orders, and even poll forms.
The installation process is easy, and it is user-friendly. The drag and drop feature makes it easy to create the forms.
Your other option is to use the tons of templates available if you do not want to start from scratch. The platform is also mobile responsive.
You can centralize all your leads for easier management. It is an excellent tool for nonprofit digital marketing. Use it to collect donations and other payments, thereby streamlining your processes.
You get access to the plugin at prices starting as low as $39.50 per annum. But, you can start with the free option to determine whether it works for you.
One way for measuring your website performance is through the use of Google Analytics. By integrating it with MonsterInsights, you get tons of features. It gives you access to relevant information such as website traffic.
It also shows how audiences interact with your site. Setting up advanced tracking features like custom dimensions, ads, forms, and e-commerce is also easy.
There are free and paid versions. The latter will cost you about $99.50 annually.
Email Marketing is still a powerful tool for digital marketers. You need the right plugin to help manage the different tasks. That is what OptinMonster offers. You get access to high conversion pop-ups that can help capture more leads.
Do you find that you have a problem with dealing with subscribers who abandon your platform? If yes, the OptinMonster exit-intent feature will help capture and convert such.
The plugin also allows for the targeting of specific audience interactions with the right pop-ups. Easily integrate the plugin with your CRM, analytics, A/Bb testing, and leads back up.
OptinMonster will cost you $9 per month.
Chatbots are excellent for the management of customers. If your website does not have one, take advantage of WP-Chatbots from Mobile Monkey to install one. It allows for the option of using chatbots or live agents to respond to customer queries.
Customize it as you wish, depending on your business needs. It also allows for the centralization of communication from Facebook, WordPress, or any other platform in one place.
You have the option of the free version. There are also subscription packages that range from $21.75 per month to $299 per month.
Digital marketers understand the importance of social proof. You need it for credibility resulting in higher trust amongst your audiences. The chances of better leads and higher conversions rise significantly.
The TrustPulse plugin is what you need for social proof. The team is so confident that they promise up to a 15% increase in site conversions if you leverage social proof.
But that’s not all; you also get tons of other functionalities with TrustPulse. Such include purchase and conversion tracking as well as website registrations and visitor activities. The notifications create a feeling of urgency that sparks interest amongst buyers.
You have up to 500 free sessions per month. For the paid subscriptions, pricing is as low as $4 per month.
Targeted messaging is a powerful way to increase engagement resulting in higher sales. Finding solutions to card abandonment and insufficient inventory is also critical.
Push notifications give customers timely alerts on things like new products, price drops, or product launches.
PushEngage provides a solution to all these and so much more. Easily create campaigns, run A/B tests, and set up opt-in or out subscriptions. It also allows you to monetize your website and so much more.
You have the option of free or paid versions. For the packages, it will cost you $25 per month.
Jetpack makes it to our list because it is an excellent plugin for keeping your website secure. It allows for remote management of the website.
You get protection from spam filtering and brute force attacks. Malware protection and threat resolution increase your security.
Another fantastic feature is the real-time data back-ups. It helps with page loading speeds by reducing peak hour downtime. This is especially critical when you are running campaigns. You also get access to advanced Analytics and ad programs. Best of all, the plugin integrates well with mobile apps.
Different subscription packages are available, depending on what you want. They range from $4 per month to $47 per month. The payments are yearly, and you get a 14-day guarantee money-back window.
We have looked at the 8 Best plugins every digital marketer should know. You get tons of functionalities that can help with getting visibility for your brand. With a strong marketing strategy, the plugins will augment your activities.
Take the time to research each plugin so that you know exactly what you’re getting. It also helps to read customer reviews for honest feedback on the plugins.