If you wish to receive more traffic and sales on your e-commerce website, then the first step to take is on-page search engine optimization (SEO). Multiple articles on the internet show you general SEO advice and tips, but only a small amount of the articles discusses the importance of e-commerce.
What Does It Mean By E-commerce SEO?
The main objective of e-commerce SEO is to boost the visibility of your online store in the SERPs (search engine results page). When people research for your product, it is best if you rank higher, thus you can receive more traffic.
You can also apply a paid search to get traffic, but SEO is less expensive. Additionally, ad blockers tend to reduce the effectiveness of paid search. Nevertheless, search engine optimization is a crucial step you have to take.
E-commerce SEO generally optimizes your product descriptions, headlines, internal link structure, navigational structure, metadata, and user experience. You should design a dedicated page for each of your products. This will draw search engine traffic.
Why SEO for E-commerce is Important?
Many people perform Goggle Searches when they need a new service or product. They look for suggestions, comparisons, options, tips, and other valuable information that can help them to make a decision.
If your website fails to appear on the search engine results page, then you will lose some potential and interested customers. Your product or service might be on the internet, but is it discoverable?
This is the part where e-commerce SEO enters. It opens a portal for you to reach your target audience without paying extra money for ads. Once people land on your website, you can amuse them with your wide range of high-quality products.
How Can You Develop A Strategy For Ecommerce SEO?
You might be thinking that e-commerce SEO is a complicated task, especially if your website contains a lot of products. It might be time-consuming but can enhance the process with a robust and good strategy.
- Prioritize the most important website pages: Start with identifying the particular pages that draw the most traffic. Additionally, if you want to promote a specific product or service, start optimizing with that particular product first.
- Don’t neglect your competitors: You are designing the e-commerce strategy to outgrow your competitors. Check your competitor’s website frequently to know their efforts on SEO.
- Create a smooth workflow: You have to fulfill lots of specific requirements through SEO. Adding metadata and image attributes as well as choosing keywords, all can be placed under the same category.
Are you eager to learn more detailed instructions that can help you to build an extraordinary e-commerce SEO strategy? Then we suggest you continue reading the article.
What Are the Best Strategies for Your E-commerce SEO?
If you are wondering about the best tips that can boost your e-commerce SEO, then you are in the right place. You need some e-commerce SEO strategies to make your product more visible to people. Here’s a list to make a brilliant strategy.
Use the Appropriate Keywords
Keywords are very important. Instead of packing up your descriptions and product titles with these keywords, try to use them adequately.
Add your primary keyword in your product description, subheadings, headlines, and metadata. Also, try to add LSI keywords (latent semantic index). This keyword will help Google to understand your context.
Analyze User Intent, Search Volume and CPC
Before using a keyword, try to do some research like website analysis report. Get basic knowledge about user intent, paid advertisement, and search volume.
The main goal of the user intent is to describe the demands of people when they search with a specific keyword in Google.
Search volume describes the interest of a particular keyword among consumers. When the search volume gets higher, you also achieve greater popularity. Finally, CPC describes the pay per click. It is dependent on a specific keyword as well as the advertisements. However, high CPC means more competition.
Research Your Competitors
If you have no idea where to begin with e-commerce optimization, then try to observe your competitors. Larger competitors have already succeeded in optimizing their websites, and it’s the best opportunity for you to learn from their websites.
Keywords are the first thing you have to focus on. Especially, you need to observe their home page keywords as well as top product keywords. Some applications and tools will help you to get the rank of your competitors.
Nevertheless, don’t stop your keyword researching. You can also check out the landing pages of your competitors. It will help you to gain knowledge about their keyword optimization.
Construct a Simple Website
It is fun to add more and more categories and products to your website. But remember that website architecture plays a crucial role in SEO. Especially, you have to provide clean navigation from your website home page to the product lists.
Additionally, the search engine bots discover your website as well as products based on the linking structure. If your internal linking structure is poor, then you might face some problems. To avoid that, make sure your consumers can reach almost every point of your website with a maximum of three clicks.
Reduce Loading Speed of Your Page
According to Forbes.com, the loading speed of your page is also considered as a ranking signal, both for PC and mobile. If your pages load faster, then Google will be able to give you a higher rank.
But do you know how to increase your page loading speed? Focus on eliminating unnecessary elements that make your website heavy to load. For example, if you have a huge background image, it might slow your website. Getting rid of that image will boost speed. Similarly, try to decrease the pixels of your image.
Many e-commerce entrepreneurs prefer increasing conversation. That’s not a wrong idea, but you took a step ahead. You have to attract the consumers first, convince them to buy, and then you may start a conversation through product reviews. Do not forget the value of keywords, competitor research, website design as well as website loading speed. If you follow the above-mentioned steps thoroughly, your e-commerce website will gain a better rank in search engines.