One of the best things about social media is that it is constantly evolving and upgrading. You’ll find that some platforms go through updates almost weekly. If you’re trying to take advantage of each feature, it can be a bit difficult to keep up with the constant changes.
That’s why we’re here to help!
Instagram has 1.16 billion users, which makes it a great platform to grow and increase followers. The best way to do that is by using the platform’s tools and features with a combination of SEO.
Be sure to keep reading for our guide on how to use Instagram tools and SEO to increase followers.
Start With Your Profile
If you’re looking to improve organic SEO, the number one thing you should start with is your profile. Many elements of your profile can affect your SEO and help you reach your target audience.
You’ll find that the search feature on Instagram will help users connect with profiles relevant to their search terms.
That means, including keywords in your name and user handle can help attract potential followers. It can be difficult for businesses to change their username, but you can get a bit creative with the name you use on Instagram.
The most vital part of your profile to include keywords or phrases is your biography. Ensuring that your bio has keywords that people will search can help you rank higher and even help increase Instagram followers.
When writing your bio on Instagram, describe your business in simple yet effective keywords. It will be easier for Instagram to pick up on these terms and recommend your page to your target audience.
Hashtags Should Be Your Best Friend
When you’re working with Instagram SEO tools, you need to know how to use hashtags in each of your posts. Hashtags on Instagram function as keywords do for other search engines. Yet, they’re much easier to use!
All you need to do is include relevant hashtags in each of your posts. Yet, make sure not to use too many!
Instagram allows you to use 30 hashtags in each post. The best advice is to go crazy with those 30 hashtags, but don’t go over that number.
Be sure to use hashtags that are relevant to your products, services, location, and target audience. By doing this, you can help to bring in more followers and improve your organic SEO.
Connecting with a digital marketing company can help you rank posts higher and figure out Instagram SEO tools. Be sure to take a look at SEO Services Houston if you’re in the area. They’ll help you figure out the best SEO practices to increase your followers.
Don’t Forget About Alt Text
Alt text on Instagram is a feature to help vividly describe your photo. Instagram will read this description out loud to anyone with visual impairments.
Yet, alt text is also a great Instagram tool for you to include SEO. That’s because Instagram uses alt text to understand your posts even better.
If you’re looking to add alt text, be sure to click on advanced settings right before creating your post on Instagram. You will be able to type in a description of your photos or videos here.
Instagram will automatically generate alt text for each post, yet it is better to include keywords relevant to your images. That way, you can accurately describe your posts and help yourself appear higher in search results.
Include Location Tags
Another way to search on Instagram besides using hashtags is by location. Yet, you need to remember that you can only choose one location for each post you’re creating.
If your business is located in a popular city, you can use the location tags within your story to attract newcomers. You’ll find that this is a fun Instagram tool to get local customers excited about your products or services.
If you don’t have a specific location, you can still use fun and popular locations to entice people to follow you. You’ll find that using a location tag to a common city can help draw attention to your Instagram.
Make sure that when you tag a location, it is relevant. Tagging a location simply for a popular location tag can turn people off from your company.
Get Tagged on Instagram
One of the best ways to help your SEO and increase your followers is by getting tagged in other posts, stories, and accounts on Instagram. You’ll find that getting tagged on other accounts will be an effective way to have more people find your account.
Yet, how can you inspire tagging from your followers?
One of the best ways to get tagged by people on Instagram is to encourage user-generated content from people that support you and your products. When your followers create posts containing your products and rave about how great you are, they will tag you as well. By doing this, they’re expanding the number of people that will see your Instagram.
The best way to spark user-generated content is by reposting content from your followers that support you. Be sure to engage with your followers and thank them when they do create content about your company.
You’ll find that it can be like a domino effect when a follower sees that someone else is getting recognition. Other people will also want to be recognized by your company and they will follow suit with posting user-generated content as well.
Being tagged by multiple followers on Instagram can help the algorithm and bring more eyes to your Instagram page.
Using Instagram to Increase Followers
As you can see, combining Instagram’s useful tools with effective SEO can help you to increase followers and gain more popularity within the platform. You’ll find that it will be easier to expand your reach across other social media platforms once you have Instagram’s features mastered.
Are you looking for more on social media, business, or technology? If so, our blog is the place to be. Make sure you keep scrolling for more helpful tips and tricks you need to know!